Hike

Hike is the automated SEO solution for startups. Built for businesses who don't want to pay for agencies/consultants and don't have the time to learn SEO themselves, Hike helps companies build a bespoke SEO strategy, generate a tailored list of actions to complete and track their ongoing SEO performance.

Hike SEO was driven to create a solution that would enable all businesses to get started in SEO. Knowing that SEO is such a powerful channel for driving new business and increasing brand awareness, they wanted to build a product that would give businesses the chance to see this for themselves. But first, they needed a marketing website.

case study details

Project: Hike
‍
My contribution: brand exploration, brand guidelines, design system development
‍
Team: 2 designers
‍
Client Project
‍
Website: https://hikeseo.co/

The process

Climb on

Starting from scratch, we worked to craft a brand look and feel that brought businesses into the SEO fold with friendly, energizing illustrations and bright colors. This brand identity direction sought to remove the sense intimidation and technical barriers that had clouded SEO for so long.

UP & UP

Hike SEO wanted a product that forwarded the energy of their brand, with a focus on DIY SEO processes. The product would not only create SEO to-do lists through automated reviews and best-practices, but push the user to increase their SEO prowess via add-ons, educational resources, and deep analytics. All in all, the Hike SEO platform was a true one-stop-shop for all things SEO.

TO THE TOP

Bright colors can take you a long way in communicating urgency, energy, and power. Hike SEO houses a ton of information - like, a true metric ton - so it was important to break analytics and to-do's into digestible portions so as not to overwhelm the user. Feedback was incredibly positive!

additional work for hike

web editor feature

---

keywords modal

---

white label feature

---

Merchant Flow Prototype

sitemap feature

---